Goals

Problem statement:

Women can make important positive changes in the society, but they often forget this because social pressure limits their opportunities to housework.

This is an acute problems that Zestaponi. The data shows that only a small number of women are employed in the region. This is definitely due to education, which leads to stereotypes and low self-esteem. Our society needs to be shaken, be reminded of the role of women for the development of the society, and provide incentives to them to think of their own professional growth.

Proposed Solution:

To make others remember the role of women in the society every day, and to remind women that they are needed at work, we decided to launch a street art campaign, which has high return for low cost. Initially this will be done in the 10 most crowded places of the town.

The theme of the paintings will be about woman and their motivation to become an active a part of the civil society.

The paintings will give women the motivation to start working, achieve self-fulfillment in the society and increase family income, which also means a more equal distribution of domestic labour and unpaid care.

This project will have a positive impact not only on adults, but also on the next generations, who will think about and realize how big the problem is from an early age.

Sustainability:

Durable paints will be used for the painting. This will ensure that the society will remember this problem every day for a long time and subconsciously make changes within themselves.

Equal gender opportunity:

We are targeting women, because we think that women need to be given an equal opportunity.