Goals

Problem statement:

My campaign is focused on the road safety in the city of Rustavi. With lack of respect for the traffic rules as well as lack of infrastructure many people become victims of traffic related accidents.

Specifically, the pedestrians’ crossings are not being respected, both in terms of cars not stopping for pedestrians and cars being parked on the actual crossings. It is obvious that we in Rustavi need to raise the awareness of these crossings.

Though crossings is one of the specific aspect, the project will in general target the problem of traffic related issues including pedestrians and drivers ignorance of traffic signs, ZEBRA crossings, speeding and parking on the sidewalk.

Proposed Solution:

The general idea of my project is to use street art as a tool for awareness rising and to inform the population of Rustavi on the topic of road safety. My idea focuses on the creation of murals in the city center. These murals will contain certain messages about responsibility in the traffic and address specific issues.

With friends experienced in graffiti making, we will develop messages, slogans and illustrations for the street art to make it as powerful and meaningful as possible.

I am convinced that all inhabitants of Rustavi will benefit from improving the traffic situation. I’ve already discussed this idea with the city hall and they are ready to support me and my idea, to make the process safe and convenient. I’m consulting with them about the possible places, walls and roads for the campaign.

Sustainability:

The sustainability of the project will be met by the fact that street art is a lasting form of expression. We will include a demonstration with the objective of awareness rising, but the real sustainability of the project will be embodied by the street art, and the message will encourage better safety for a long time.

Equal gender opportunity:

I don’t see how this idea would cause inequality for men and women in terms of benefiting. As far as I am concerned, men and women are equally suffering from this particular problem and will thus equally benefit from the solution.